About me

Designing stuff in Sydney since the 05’s

After building a strong foundation in tertiary education, I stepped into freelance work and expanded into projects across hospitality, pharma, not-for-profit, FMCG and government.

I design with purpose and honesty — aiming to create work that not only looks great but connects, functions and feels right. Every project begins with curiosity and a drive to bring ideas to life with clarity and care.

Experience

2024 – Current
Freelance graphic design

Create visual concepts and designs for a wide range of marketing materials, including logos, social media graphics, flyers, brochures, and websites. Design and create custom illustrations and icons as needed.

Notable projects:

  • Manuka Bloom branding and website launch.
2022 – 2024

Recovering from ruptured brain aneurysm.

2020 – 2022
Graphic design lead

Lead a team of designers to develop and implement visual concepts, manage creative projects and maintain brand consistency across various platforms.

2018 – 2022
Graphic design

From shaping the initial pitch to delivering the final assets, I was involved in every stage of the design process. Working closely with project teams, subject matter experts and clients, I created pitch decks, eLearning materials, course manuals and co-branding templates that brought consistency and clarity to both corporate and public programs. It was a truly collaborative process — balancing creativity with structure to produce designs that looked great and worked seamlessly in real-world use.

Notable projects:

  • Accredited tailored programs for Australian financial institutions and associations.
  • Corporate & Professional Education website launch.
  • 2020 webinar series and hybrid learning launch.
  • Digital accreditation launch and roll-out for open and tailored programs.
2017 – 2022
Freelance graphic designer

Notable projects:

  • Digital refresh for Crane Bar.
  • Website transformation for not-for-profit, financial services and government.
2005 – 2017
Program Officer, Business Development & Partnerships
Digital Marketing Coordinator
Graphic Design
Course Notes Coordinator

Notable projects:

  • Shared Identity brand launch and roll-out.
  • New website transformation and launch.
  • New Graduate Programs, Mentoring Programs and Partnership launches.
  • One Voice, One Image brand launch and roll-out.
  • Implemented Moodle LMS.